Postful is built to make creating and sharing content faster and more authentic.

Key differences #

• AI built into the workflow: Generative AI is integrated directly into the Composer and Brainstorm, so you can go from idea → draft → publish without switching tools.
• Personalized content generation: Postful doesn’t just generate generic posts. It uses your business details, audience information, and input prompts to create posts that reflect your brand and speak to the right people.
• Creation-first focus: While most tools emphasize scheduling and analytics, Postful focuses on helping you create and customize posts quickly so you can publish consistently.
• Flexible refinement: Features like More Like This and Redraft allow you to iterate on posts, tailor tone and audience, and make variations without starting over.

Example workflow #

With traditional social media management tools, you might:

1. Open ChatGPT or another AI tool to brainstorm ideas.
2. Switch a text editor or spreadsheet to draft the post.
3. Switch to a tool to create and edit media
4. Copy the draft into a scheduling tool like Buffer or Hootsuite to publish.

With Postful, you can:

1. Brainstorm ideas directly in the app.
2. Refine posts based on your business and audience with the help of AI.
3. Upload media from where you have it stored or search stock images quickly.
4. Publish to multiple networks — all without leaving Postful.