Postful uses AI throughout the creation workflow to help you create compelling social posts quickly and tailor them to your audience.
Ways AI is Used in Postful #
Audience profiles #
AI drafts audience profiles based on your account or business profile and audience information, which you can edit and refine.
Drafting posts #
Using your info, audience details, and post idea, AI drafts posts you can customize further.
Derivatives and variations #
Redraft: Refocuses a post for a specific audience or adjusts tone.
More Like This: Creates derivative posts from an existing draft using additional context.
AI Tools #
AI also suggests relevant hashtags, recommends emojis, and can find suitable stock images based on your text.
Writing without AI #
Although Postful provides AI-powered tools, you can write your own posts directly in the Compose page.
- There’s no requirement to use AI.
- Simply type your content into the editor and publish when ready.
- AI is available as an optional tool if you want help brainstorming, overcoming writer’s block, or refining your ideas.
Manual features you can use #
When writing your own post, you can also:
- Upload images
- Add hashtags or emojis manually
- Select multiple networks to syndicate your post
- Save as a draft to edit later
- Schedule posts
- Save and reuse text snippets for phrases, CTAs, or recurring parts of posts you want to use regularly
Looking ahead #
We’ll continue expanding AI features to provide even more support in the post-creation process.