Audience Profiles help Postful generate content that speaks directly to the people you want to reach. Each profile represents a distinct audience segment—groups with different motivations, demographics, preferred channels, and content preferences.
By refining these profiles, you ensure that your generated drafts and post refinements stay aligned with your real audience.
What Are Audience Profiles? #
During onboarding, Postful generates three draft Audience Profiles using the information you provide—either manually or from your website. These serve as starting points for the kinds of people your business may be targeting.
Each Audience Profile includes:
- Memorable name
- Age range & demographic details
- Short description
- Likes and dislikes
Because these initial profiles are created automatically, it’s important to review and edit them for accuracy and completeness.
You can access Audience Profiles anytime via Audience & Profiles in the left-hand sidebar.
Creating a New Profile #
You may want to target additional audience segments beyond the initial three. Postful allows you to create new profiles when needed.
- At the top of the page, click + New Audience Profile.
- Select how you’d like to create it:
- AI-assisted generation: Enter a short description of the audience, and Postful will pre-populate the fields.
- Manual creation: Fill in each field yourself.
Tip: After using AI-assisted generation, always review the details—especially demographics and preferred networks—to ensure they accurately reflect your audience.
Editing Your Profiles #
Audience Profiles are most helpful when they remain current. You can update any of them at any time.
- Go to the Audience & Profiles page.
- Find the profile you want to update and click the three-dot menu.
- Select Edit Profile to adjust any field (age, demographics, description, likes/dislikes).
- Save your changes.
From the same menu, you can also delete a profile if it’s no longer needed.