Postful gives you ways to customize AI outputs so that generated posts better reflect your brand’s style and audience.

Use your business and audience profiles #

• The details you provide in your business information and audience profiles are used in every generation.
• Keep them updated to help the AI reflect your brand’s values, goals, and target audience.

Control structure and style #

• Post length: Indicate whether you want short, punchy posts or longer, more detailed ones. Adjusting post length can be found in Settings > Post Settings.
• Hashtags: Include your preferred hashtags or note if you’d like none at all.
• Emoji: Specify if emojis should be used (and which ones) or avoided.

Refine tone with AI tools #

• Redraft: Adjust posts for a specific audience or tone (e.g., more professional, more casual).
• More Like This: Take a draft post and add extra context to shift its style or focus.

Best practices #

• Be explicit about what you want (e.g., “Write in a friendly, conversational tone without emojis”).
• Add context when needed — describe your intent, clarify niche terms, and outline what to avoid.
• Clarify person: if you want posts to be in the first or third person, state this upfront or when you redraft posts.
• Customizing AI outputs requires trial and error.