How do I publish to a LinkedIn Page?

As of v0.6.3, Postful allows you to connect one (1) LinkedIn Page per Postful account.

How to Connect a LinkedIn Page #

You can connect a LinkedIn page during onboarding or anytime from the Settings panel in Postful.

  1. If you are not yet connected to LinkedIn:
    • Click Connect next to the LinkedIn icon (in onboarding or in the Settings modal).
    • Authenticate using your personal LinkedIn account.
    • Once authenticated, Postful will display the LinkedIn Pages you have sufficient administrative access to. We currently support posting for the “Super Admin” role
    • Select the page you wish to connect.
  2. If you are already connected to LinkedIn:
    • To connect a LinkedIn Page, you’ll need to disconnect and reconnect your LinkedIn account.
    • This reauthorization ensures Postful can check which Pages you have permission to manage.

⚠️ Note: You cannot connect a LinkedIn Page without connecting a personal LinkedIn account. LinkedIn requires personal authentication to confirm permissions for business pages.

What You Can Post to a LinkedIn Page #

You can post the same types of content that are supported for LinkedIn personal accounts:

  • Text posts
  • Image posts (single or multiple images; up to 20 images)
  • Text + Image posts

Tips for Using LinkedIn Page Publishing #

  • Use LinkedIn Pages to share updates, product launches, or testimonials relevant to your business.
  • Keep your captions professional but conversational — LinkedIn rewards engagement and authenticity.
  • Tag collaborators or partners when appropriate to expand your reach.
Updated on October 20, 2025